
Headshots and portraits that define your brand
New York City headshot and portrait photographer for executives, influencers, business leaders, actors, and performers.
Personal Branding Portrait Photography Tailored to You
Built Around Your Story, Not a Single Shot
Personal branding sessions go beyond a single headshot: portraits and lifestyle images built into one cohesive library that carries your story across every platform you show up on.
Built for founders, creatives, influencers, and anyone whose work depends on how they're perceived online, these sessions are shaped around your business, not a preset package. Whether the images land on your website, your feed, or a media kit, they carry the same look and the same story.






Professional Headshots for Executives and Leaders
We create headshots that read as confident, approachable, and authentic, built for business leaders, entrepreneurs, and executives who need to look the part on sight. Every session is shaped around how you actually carry yourself, not a template.
Peter Hurley built his reputation directing people who tense up in front of a camera, pulling out real expressions from subjects who don't enjoy being photographed. Whether the image lives on LinkedIn, a corporate bio, or a press kit, it has to hold up next to everyone else's, and that's the bar we shoot to
Actor headshots
Peter Hurley has spent years learning exactly what casting directors look for in a headshot, and directing actors to bring out the specific expression a role calls for, not just a flattering photo.
That experience shows. Actors walk out with a first impression that reads like they've already been working for years. Whether this is your first round of auditions or your next big break, we shoot for the reaction a casting director has in the few seconds they actually spend on your photo.
















































