Mastering the Squinch: The Secret to Looking Confident in Photos

Back in February 2012, I released my very first video, “It’s All About Jawline,” showing people how to look more photogenic in front of a camera. At the time, I had no idea just how much attention it would receive. That video sparked interest from photographers and subjects worldwide, all looking to improve how they present themselves in photos.

Fast forward to this past week, and “It’s All About the Squinch” has taken things to a whole new level. Check it out if you haven’t seen it yet:

So, what is the squinch? It’s a subtle adjustment to your facial expression that can make a huge difference in how you appear in photos. The technique involves slightly squinting your eyes—not enough to look as though you’re straining, but just enough to create a confident, relaxed vibe. Think of it as narrowing your eyes while lifting the lower lids. This creates an impression of focus and self-assurance, steering clear of that dreaded “deer in the headlights” look.

The response to the squinch has been incredible. People all over the world are trying it out in their photographs, from casual selfies to professional headshots. In less than a week, the video has hit half a million views and has been featured in news outlets worldwide. I always thought the squinch had serious potential, but I never imagined this level of excitement.

If you’re curious where this journey started, here’s the first video that introduced the concept of highlighting your features on camera: