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Well guys, here it is!  After 10 plus years of shooting headshots and building a successful bicoastal business, I’ve decided to teach the concepts that made my studio what it is today.  I’ve jam-packed this info into a concise weekend workshop that will get your mind churning with new ideas and give you a new perspective whenever a someone steps in front of your camera. 

In this workshop you’ll learn the in’s and out’s of my workflow, shooting style and business sense.  You’ll observe me working with real clients from start to finish as well as immerse yourself into the action as I coach you during sessions you’ll be shooting on your own.

In a nutshell, THE HEADSHOT INTENSIVE is designed for the photographer looking to gain beneficial knowledge from the industry leader in order to develop a new skill set when shooting people.  Yes, it will be geared towards headshot photography and how to derive income from an industry that I believe is accessible to any photographer no matter how much photography experience one may or may not have.  So whether photography is your full time gig or you are a passionate hobbyist who can’t seem to put your camera down, this intensive is for you. 

The workshop is also the breeding ground for my new team of PH2 Associate Photographers. Soon I'll be launching a new global initiative to create an elite crew of headshot photographers worldwide.  Interested?  I'd love to see your work, so sign up for my newsletter below to stay in the loop about the launch of my new website.  All photographers who take part in The Headshot Intensive will be given priority for inclusion into the PH2 program for their target market. 

The Art Behind the Headshot Discount

I made The Art Behind The Headshot DVD with Lee & Patrick of Fstoppers and the response to it has been incredible!  I feel it's a perfect tool to accompany the intensive or if you can't make it to one of the workshops, it is designed to teach you the techniques I've learned over my ten year career to become the most recognized headshot photographer in the industry.  This is how it's done people!  It's a hands on in depth approach to photographing people and directing them towards that perfect shot.  Anyone registered for the intensive with a paid deposit will receive a promo code good for 50% off the DVD download.($150 value)  View this link for more info about the DVD and to order one for yourself. 

Some Topics Include:

• Lighting Hurley-style
• Direction By Misdirection
• Sherlock Holmesing Your Clients
• The Chameleon Approach
• The Shoot: You’ll shoot real actors in need of new headshots as you go through my entire process start to finish.  The end product will be a variety of amazing images of these actors that you've personally shot to add to your portfolio.
• Game Plan: Develop your business through branding, marketing and advertising your work.
• Business Know How: Pricing your work into your target market and ground rules for handling your customer service. 
• The Final Product: Retouching, printing and delivery of the final product with Joe Barna from Colorworks and you’ll also receive your own free client proofing page on www.colorworksnyc.com website.(Joe will only be present during NY seminars)
• PH2:  Peter will discuss his global plan and your shot to capture your target market by becoming a PH2 Associate photographer.  The goal is to have each photographer become part of the PH2 referral program, using it as a marketing tool to build their headshot clientele through referrals from their own PH2 site.  Since you will be shooting a number of actors during the workshop, you’ll definitely be accumulating some incredible new headshots for use on your own website and for building out your PH2 site as well.  

What You'll Need:

• A DSLR or medium format digital camera and basic knowledge of how to use that camera.  You’ll want a decent headshot lens to go along with it, so I generally like anything above 70mm for full frame DSLR’s and 100mm and above for medium format cameras.
• Everyone should bring a laptop and/or external hard drive with them to the workshop. 
• We've had everyone from beginner to professional go through this workshop and the ideas presented work for everyone no matter how far along you are in your career.  I do like to acquaint everyone with your style of photography at the beginning of the workshop, so I ask that each photographer submit 10 headshots, portraits or any photos that you feel are the best you’ve ever taken and we'll discuss everyone's a bit the first day. 

Cost and Scheduling:

The price for attending this phenomenal weekend workshop is $1500.  It’s an amazing value for anyone interested in taking their headshot photography to new heights or would simply like to up their game when photographing people.  However, I want to add even more value for those fired up to attend:

The Real Deal:  

• Any photographer that is one of the first 4 to sign up for any 2012 intensive with their deposit paid will receive a $100 discount off the workshop bringing it down to $1400.
• All photographers with a paid deposit will receive a promo code for 50% off my THE ART BEHIND THE HEADSHOT DVD download.($150 value)
• Kata bags have sponsored The Headshot Intensive, so we will be raffling off one bag for a lucky attendee.
• B&H has also sponsored the workshop, so we will be raffling off a different prize from B&H at each intensive as well.(once we know what it will be we will let you in on the prize!) 
• During the weekend each photographer will get in front of my camera and I'll personally shoot a headshot of you for your own bio.  You'll get a unique perspective from being in front of the camera allowing you to understand exactly what your clients are going through.  It has been an amazing learning experience and a real eye opener for past attendees. 
• All attendees get entered into my PH2 Coaching Program and get one month of free coaching at the Protégé level*.

My goal is that each photographer receives a tremendous amount of value out of taking the workshop, so if you have any questions whatsoever feel free to contact me personally and I'd be happy to speak to you about it.  Use the paypal button to register in order to lock in your discounts and promo code for the DVD.  I feel the workshop is appropriately named, so I hope you are ready for an intense weekend of non-stop information and a ton of shooting! 

The fee includes breakfast and lunch on both days as well as dinner on Saturday night.  Once you register and pay your deposit you’ll receive your registration kit via email with the schedule, my quick tip guide and your DVD promo code. 

The fee is payable by cash, check or credit card.  There is a 50% deposit due immediately upon registering to reserve your space and snag any time sensitive discounts.  All deposits are non-refundable.**  The balance is due at registration on Saturday morning.

Are you ready to get serious about your headshot photography? 

Sign up today, each workshop is limited to 8 photographers. 

Registration is open – simply click the pay now button on the right, to register and pay the 50% deposit ($750) to reserve your spot today.   Any discounts that you will receive will be applied to your final payment on Saturday morning.  

Questions?  If you prefer, you may email us or call the studio at 212.627.2210 and reserve your spot over the phone.

NY studio address:
Peter Hurley Photography
134 W 26th Street, Suite 1203
New York, NY 10001

Looking forward to seeing you there and feel free to contact us with any questions. 

Thanks! 
Peter