Can my failed reality show attempt help my buddy build his foundation? I sure hope so.

In Jan '09 I shot a teaser to pitch "Focus", a reality series about my studio and the entire operation I was running at that time. Kevin Swan & Raffaello VanCouten of Cocktail Napkin Productions approached me with the idea and we decided to go for it. Unfortunately, it never got picked up and hasn't seen the light of day until now. I decided to release this today because I'd like it to get some deserving attention for my friend and producer, Kevin Swan.

Kevin and I became close buds on this project and six weeks ago he was diagnosed with ALS, also known as Lou Gehrig's Disease. Kevin has a heart of gold and is a complete trooper and I have the upmost respect for him and the way he has decided to handle this battle. Kevin has started his own foundation and become a spokesperson for this devastating disease.

I was fortunate enough to have photographed Kevin's headshots in September of 2008 and recently again in March of 2012 after he had been diagnosed. He is raising funds by doing a walk in his hometown of Sarasota, Florida on April 14th of this year. You can get more information by checking out this link: I hope that you will consider donating to the cause as Kevin raises necessary funds to research this disease and spread awareness about ALS.

We'll also need photographers for this event and others that are coming down the pike, so any help would be greatly appreciated. Thanks for taking the time to look. If you are in Florida and can get to the event please let me know.

Best, Peter